Ikea Switzerland x Kiosk Agency
January 1st, 2023
Ikea - known for its vision to create a better everyday life for the many people - is entrusting its media relations to Kiosk Agency for the launch of the BASTUA Collection.
The BASTUA collaboration journey unites IKEA home furnishing knowledge with Marimekko’s art of printmaking to celebrate the pleasure and joy of self-care rituals. The collection name “BASTUA” is a term used to describe sauna in Småland, a region in Southern Sweden where IKEA was founded. Self-care rituals and Nordic sauna were a starting point for the collection, and it is designed to be embraced whether you are enjoying time by the lake over warm summer months or winding down after a long day with your favorite self-care rituals.
The BASTUA collection spotlights the bold and beautiful patterns reflective of nature and the environment of sauna and marks the first time that Marimekko designs a set of prints exclusively for a brand collaboration. Marimekko’s mission is to empower people to be happy as they are and bring joy to their everyday lives through bold prints and colors.
